📈 Key metrics for August

• $2,900 MRR
• 30 Day Retention: 5.5%
• 1 Day Retention: 20%
• Activation Rate: 44**%**
• Total Downloads: 1,790 (down 10%)
• DAU’s: 400
• MAU’s: 4,476

❗️ Important Updates

• On August 12. We released the biggest app update in the history of the company. Previously we were almost exclusively a meditation app.
• Ever since the launch of our beta back in October we have completed dozens of customer interviews and hundreds of hours of careful data analysis. We have reached the conclusion that asking users to do a 5 minute meditation is too big of an ask especially since our target audience is Gen Z. As a result we have decided to focus more heavily on features such as mood tracking, journaling and visual breath work.
  • We hypothesize by committing to smaller easier habits, users will gain confidence and momentum to do 5-10 minute meditations.
• What’s New (Everything that we added/fixed)

🌨️ Lows

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